Provide a source of information for decision makers

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Reference no: EM132248839 , Length: word count:2500

Business Planning Exercise -

The business plan will be based on Situational assessment of the problem: Malaria Budget to include: Malaria nets, drugs, draining stagnant water, health education, Other preventative measures. Mention: Return on investment (ROI)".

A business plan is a detailed description of all processes associated with the complete launching of a new or extended product, project or service. The purposes of a business plan are to provide a source of information for decision makers and stakeholders within and/or external to a health care enterprise; serve as a guide for efficient project operation and management; provide motivation for those executing plan as well as for stakeholders; and provide a basis for measurement of performance as part of an ongoing evaluation.

A business plan is a form of strategic planning but contains more detail than a strategic plan; it is the product of and represents a process. By completing this assignment, the student is expected to demonstrate a basic understanding of the business planning process. Your submitted business plan draft should incorporate the role of an APN into some type of future change project or business endeavor within the healthcare arena. This assignment requires you to present an initial business planning idea, address the key elements of the business planning process but NOT to develop a finished product that you would present to others for support. Ideally, this business plan will build on the marketing plan that you have already developed.

This assignment is designed to test student understanding and ability to apply course content. The first draft business plan should be no more than ten typed pages (double spaced) excluding the executive summary page. It is expected that the student will include material developed in their market plan assignment in this assignment since the marketing plan formed the basis of a business plan.

Evaluation Criteria to be used in grading this assignment will include demonstrated attention to the following elements:

Executive summary (one page). This is a concise summary of the project answering the questions: What is the change (service, product); what are the social determinants of health are being met; what is the value to the key consumers; and, what are the proposed business/health outcomes? This summary should be able to stand alone as an overview of your proposed business plan.
Introduction to the nature, goals, objectives, and desired outcomes of the proposed business or change project.
Description of the business includes nature and history of the proposed business endeavor or current practice. Proposed business goals must match and support sponsoring business and industry trends. Needs to answer the question "what is the core business/change"?
Analysis of market and competition builds on work from your market plan assignment. Identifies key consumers and justifies the need for product in the market place.
Product description including resources and time frames for any needed development along with ideas for quality. More detailed discussion of business deliverable(s) /outcomes.
Operational plan identifying timelines, location, facilities, labor force and equipment, human capital needs.

Reference no: EM132248839

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len2248839

3/5/2019 11:13:14 PM

Instructions: Words: 2500+ words (10 pages). "The business plan will be based on: Situational assessment of the problem: Malaria Budget to include: Malaria nets, drugs, draining stagnant water, health education, Other preventative measures. Mention: Return on investment (ROI)" This assignment is designed to test student understanding and ability to apply course content. The first draft business plan should be no more than ten typed pages (double spaced) excluding the executive summary page. It is expected that the student will include material developed in their market plan assignment in this assignment since the marketing plan formed the basis of a business plan.

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