Provide a real-world example of your research method

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Reference no: EM131800019

There are three major areas of market testing-pseudo sale, controlled sale, and full sale.

Using your research skills, pick one method of either pseudo sale, controlled sale, or full sale and describe how it is (or would be) used to test a product or service.

Provide a real-world example/application of your research method.

Examples of market testing methods include:

Speculative sales

Simulated test marketing

Direct marketing

Test marketing

Rollout testing (including geographic rollout testing)

Reference no: EM131800019

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