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Provide a projected cash-flow statement

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Reference no: EM133031262

CASE - RETHINKING B-SC'OOL APPAREL AT HILL

Question 1. Presumably you have already read the case and thought about PEST and PORTER. Identify only the top three e-scan issues you deem to be of most importance in this case, and why.

Question 2. What is your recommended "three-year vision" for the BSS apparel line ... that is to say your top three most important goals?

Question 3. Reflecting on the feedback I have provided about "competitive-edge", how might the Hill BSS carve out a competitive-edge for their line ... even if over time? Applying theory from the class, who should be the target market(s) of the BSS apparel line? Why?

Question 4. How should the Hill Apparel brand be positioned? Building on this, how would you recommend the brand should be perceived (i.e. what should be the brand personality)? Why?

Question 5. Given your prior responses, provide some solid direction as to how the BSS should roll out the marketing mix?

Question 6. Provide a projected cash-flow statement fitting your recommendations (balance sheet not required) for the 1st year ... the fall of 2020 forward. Calculate the gross margin and break-even.

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Reference no: EM133031262

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