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1. Description of the company , the nature of its business and any other relevant facts.
2. Provide a PESTEL analysis of the country. Ensure you include all of the factors; describe the factor and how your country is affected by the factor.
3. Undertake a Porter's 5 forces analysis of the company's competitive environment. Ensure you include all five five forces, descibe the force and how the company's market environment is affected by the force.
4. List a minimum of 3 strategis recommendations you believe the company could enact to avoid problems you have unconvered from the Porter's and PESTEL analysis.
5. Provide a general conclusion of the current state of the company and its operating environment.
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visit the website of any national or international retail company of your choice and discuss the marketing
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