Provide a detailed marketing plan

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Reference no: EM133878449

New Business Ventures and Entrepreneurship

Assignment: New Venture - Final Business Plan

OVERVIEW
In this assignment, you will continue drafting your plan to launch a new product or service. You will now write sections that describe your growth strategy, leadership team and key roles, and marketing plan. You will then write an Executive Summary that will serve as an introduction and overview of your business plan.

INSTRUCTIONS
In Assignment 3, you will complete the final three sections of your Business Plan:
Section IX: Growth Strategy / Impact Plan
Section X: Management Team / Leadership Team and Key Roles
Section XI: Marketing Plan

After all sections of the business plan are drafted, write your Executive Summary. This text is placed at the start of your paper, as Section I, but it is written last because it is an overview of the whole plan. Looking for last-minute assignment help? Grab it now!

Finally, you will assemble all of the content from your three assignments into your Final Business Plan, using the applicable Business Plan Template provided in the course shell to organize all your content.

Continue to use the same big idea that you used in Assignments 1 and 2. As before, you will follow the instructions in ONE of the three Options below and you will continue to work with the section that matches your chosen Option.

Option A - INTRAPRENEUR

EXECUTIVE SUMMARY
Write a one- to two-page overview, presenting the key points of the overall Business Plan. Address all sections of the plan in Summary fashion. This should include a key point from every section in the plan.

Note: the Executive Summary is the first section in your paper, but it is the last section you will write. This works best because the Executive Summary provides an overview of your entire Business Plan.

GROWTH STRATEGY
Compare your strategic position in the market with your competitors.
How will you develop a loyal customer base for the products or services you sell?
How fast will you grow?
Where do you believe you can expand your business? (i.e., geographic areas, new markets)
How do you believe you can expand your business? (i.e., additional products and services, mergers, new industries, etc.)

MARKETING PLAN
Provide a detailed marketing plan. Be sure to include both a Promotions Strategy and a Marketing Strategy.
In your plan, show how you will incorporate "The Four Ps of Marketing." For information on this concept, refer to The Four Ps of Marketing document in your Assignment 3 Resources.

Option B - ENTREPRENEUR

GROWTH STRATEGY
Compare your strategic position in the market with your competitors.
How will you develop a loyal customer base for the products or services you sell?

Option C - NONPROFIT

IMPACT PLAN

Impact metrics are important measures for a non-profit organization. Describe your organizational goals in terms of the impact your activities will have on the local community.

o Who are potential partners and what do they bring to the organization to help achieve your goals?
How fast will you grow?
Where do you believe you can expand your business? (i.e., geographic areas, new markets)
How do you believe you can expand your business? (i.e., additional products and services, mergers, new industries, etc.)

MARKETING PLAN
Provide a detailed marketing plan. Be sure to include your Nonprofit Marketing Goals and Priorities, as well as your Key Message. To learn more about this topic, refer to the Nonprofit Marketing Plan Example document in your Assignment 3 Resources.
In your plan, show how you will incorporate "The Four Ps of Marketing." For information on this concept, refer to The Four Ps of Marketing document in your Assignment 3 Resources.

Reference no: EM133878449

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