Reference no: EM131151950
Positioning Statement and Motto
In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Google, or Amazon.com.
Select only one brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.
Submit the completed template via the Assignment 1 submission link.
*Remember to only select one brand from the options below (click on Option A, Option B, or Option C to view each available brand).
Option A
Option B
Option C
Chrysler in motion
Alfa Romeo
General Brand Marketing
Reflected in the distinctive, fluid lines of an Alfa Romeo is the brand's long sporting tradition.
Every model is a finely-engineered balance of style, performance, comfort and safety. As a result of the continuous innovation in the use of light-weight materials and advanced engine technologies, Alfa Romeo cars are best-in-class in combining operating efficiency with a level of performance and handling that all add up to pure driving emotion.
Amazon
Amazon
Amazon's Mission Statement
Amazon.com has had a clear focus and a solitary mission since it began. Founder Jeff Bezos has publicly referred to the Amazon.com mission statement as the guiding force behind his leadership decisions many times in the company's 18-year history. It can be concluded that the success of Amazon.com as the top Internet retailing company in the world is due at least in part to their unwavering commitment to this mission and the daily execution of it. The mission and vision of Amazon.com is...
"Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."
Amazon's 2001 Positioning Statement (when it almost exclusively sold books)
For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.
For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.
Amazon
Google
Google's Mission Statement
Google's mission is to organize the world's information and make it universally accessible and useful.
Google's Motto
Don't be evil. (https://www.google.com/about/)
Attachment:- Assignment_Template.rar
How each category of stakeholder impacts the overall success
: Assess how the vision statement and mission statement of the corporation influence its overall success. Evaluate how each category of stakeholder impacts the overall success of this corporation
|
Translate the research results into everyday terms
: Discuss research findings on cultural differences in the expression of emotion, interpretation of behavior, and traditions.Translate the research results into everyday terms, as your audience will be people unfamiliar with psychological jargon.
|
Impact of cross-cultural training
: In aspect of decision making, the fact that the article is based on empirical researches and unpublished practical experience, questions its authenticity and so difficult to rely for making decisions.
|
Arise in operating the business and selling the product
: Tom, Dick and Harry have been best friends since kindergarten. Tom is the business brain of the group. Dick is the mechanical one and Harry is the creative one. All grown-up, the boys decided that they should start making some serious money to provid..
|
Provide a combination of extraordinary convenience
: Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.
|
What makes the poorly written job descriptions weak
: What makes the poorly written job descriptions weak? What makes the better job descriptions more effective
|
Describe the levels of data measurement
: Contrast quantitative data and qualitative data with citation and reference. Evaluate tables and charts used to represent quantitative and qualitative data. Describe the levels of data measurement
|
Yards of each type of cloth to produce to maximize profit
: Barrows Textile Mills produces two types of cotton cloth—denim and corduroy. Corduroy is a heavier grade of cotton cloth and, as such, requires 7.5 pounds of raw cotton per yard, whereas denim requires 5 pounds of raw cotton per yard. A yard of cordu..
|
Provide analysis of chosen technology influence on society
: Provides an analysis of the chosen technology's influence on society, considering all of the following components:, political and economic, and impacts.
|