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Essay topic:
Differentiated marketing normally creates more total sales than undifferentiated marketing. Thus, it also increases the costs of doing business. Suppose that you are a marketing manager that is considering using differentiated marketing. What five costs that you encounter on a rather regular basis could most likely be higher because of your decision to pursue differentiated marketing?GUIDELINES
1. Your report should be written in an essay format, comprising no more than 2,500 words 2. You should have the subsequent sections:
3. Please include references (MLA Format) and ensure you use Standard English.
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The purpose of this assignment is to enable the student to understand buyer behaviour, the purchase decision-making process, marketing research techniques for the development of marketing plans, assessment of different information and customer satisf..
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