Reference no: EM131391514
Use the same publicly traded organization that you selected for this unit's assignment to complete this discussion. The Discussion must be within a different industry than the company you used in the past. Suggested Topic: SMART PHONES or TV APPLIANCES Industry.
Discussion - Strategic planning and management is a leading management tool. The tasks in the strategic management process include:
- Set a mission or vision.
- Create strategies to assess the environment.
- Appraise company capability.
- Craft future strategies.
- Implement the strategy.
- Evaluate and control the strategy.
Using your selected organization and industry, provide a brief analysis on how effective the management has been aligning each of the above processes.
Readings -
Use your textbook, Crafting and Executing Strategy, to read the following:
Chapter 1, "What Is Strategy and Why Is It Important?"
Chapter 2, "Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy."
Collis and Rukstad's 2008 article, "Can You Say What Your Strategy Is?," in Harvard Business Review, volume 86, issue 4, pages 82-90.
Porter's 1996 article, "What Is Strategy?," in Harvard Business Review, volume 74, issue 6, pages 61-78.
Multimedia - Suggested Video
In the following optional video, Michael Porter explains strategy: Leaders in London (Producer). (2009). What is strategy?
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