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1. When was the last time you participated in a survey? How helpful do you think the information was you provided? How could the research have been done differently to make it more effective? 2. In your opinion is targeting minorities exploitative or is targeting minorities a sound business practice? Explain your position. 3. How is brand equity built? Describe 2 of your favorite brands. 4. Review the BMW case: Describe the pros and cons to BMW's selective target marketing? What has the firm done well over the years and where could it improve? 5. How can companies use packaging, labeling, warranties, and guarantees as marketing tools? 6. Colleges, universities, and other educational institutions can be classified as service organizations. How can you apply the marketing principles developed in this chapter to the University? Do you have any advice as to how they could become better service marketers? 7. In your opinion should national-brand manufacturers also supply private label brands? Explain why or why not. 8. Do you believe that great sales people are born or made....why? 9. It's been a pleasure having you in my class. I wish each of you much success!
What does the term noise mean in marketing? With so much advertisingnoise in the marketplace, how can a company ensure its message is heard?
a drug store invests in an extended line of nutritional supplements and displays them around a staffed customer-service
Explain a marketing study guide and What is the last step in the sales process
Select a transaction made within a large business group
you are the chief marketing consultant for your companyrsquos brand. your goal is to help the company create an updated
What are the severe limitations of the best practice approach What is meant by the best fit approach to the design and development of a human resource strategy Why might a best fit approach be more helpful
List and describe two trends that you can identify at present in marketing for the 21st century. Are they paradoxical? Why and how?
Explain An Analysis of Marketing Research and describe and critique the market research activities of your organization
This week you will submit for review and approval your idea for the product or service you plan to market, and prepare an Executive Summary - an overview giving a brief description of the product or service to be addressed in the full Plan
while information systems has one meaning it can be used in different ways for companies to keep a competitive edge on
Create a 10- to 15-slide Microsoft PowerPoint presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation
wide horizons travel agency inc. has recently acquired vista travel llc as part of a multimillion dollar expansion
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