Pros and cons of each of the two online retail businesses

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As a college graduate, you and a friend think the career you really would enjoy means being your own boss-you want to start your own business. You feel that e-commerce is the place for you to make your fortune.

You and your friend are considering two options:

(1) an online business that sells custom-made blue jeans based on customers' measurements, and

(2) an online business that sells gourmet foods from around the world.

In a role-playing exercise, debate with your friend the pros and cons of each of these two online retail businesses and make a decision about which is better.

Reference no: EM131286627

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