Propose and justify the research design appropriate

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Reference no: EM133530189

Read the following case study and answer the questions that follow for this section:

South African students spent 15% more than the average consumer, according to the Student Spending Report, released in Johannesburg this year. Whereas households contributed R1.86-trillion to consumer spending, students have increased their share from R33-billion to R39.5-million in a year. A large portion of the students' money (78%) came from parents and other relatives:

About a quarter of their income was earned from part-time work and 18% came from bursaries and sponsors. The Student Village study in May and June was based on the responses of 681 students aged between 18 and

24. Student Village CEO Ronen Aires said the survey would help companies improve their marketing to students

. "Clothing, retailing and fashion are high value drivers for students and with this knowledge marketers can target their efforts correctly." Aires said. About 30% of students' money is spent on rent, followed by food and groceries, which at R556 a month, is

about 16% of their R3510 monthly expenditure. At least R254 is spent on entertainment and R250 on alcohol.

Students spent about R128 a month on contraceptives.

Black students spent more on toiletries and cosmetics, take-away meals, gadgets and extra tuition; White

students spent more on food, grocenes, holiday travel, entertainment and alcohol; and Coloured students

spent more on cigarettes, bling, magazines, clothing and footwear.

Question: Based on the case study, answer all the questions that follow for this section. You may make any reasonable assumptions that you believe may be useful in answering the questions.

3.1 Formulate your own research topic from this case study and identify the sample used in the study. (4)

3.2 How did the researchers develop the approach to carry out the research? And who conducted the research?

3.3 Propose and justify the research design appropriate for the study.

3.4 Critically discuss four challenges that could have been faced during the research.

3.5 Name any four research findings of the study.

3.6 Following the analysis of the data for the research, you will be required compile a research report for your subsequent written and oral presentation to present your finding to students and universities. Critically discuss some suggestions for making effective oral presentations.

3.7 Compose a short presentation report of no more than 10 lines based on the above case study and discuss factors that may contribute to the spending habits of students.

Reference no: EM133530189

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