Instructions: Task Needed: The group project (assignment for business in the digital world). The assignment brief and how far I have done is below, please complete this group project as soon as possible. Group Project – Requirements - You are required to work in self-selected groups of 4-5 students per team. The word count of this assessment is 3,000 words (+/- 10%). All members of the team will be awarded the same grade. Any disputes within teams must be resolved by the team members through discussion and dialogue.

Group Project – Requirements - IMPORTANT: You must save al l your work in Word documents before you put it on the website. Should technology fail, you are required to have the written information available and at hand to share with the course team. Therefore, do not write directly on the website, but write up your work in Word, save it, and then put it on the website. It is your responsibility to ensure you have all your work saved and backed up. The information presented needs to be comprehensive and be understandable to an individual who has little familiarity with your chosen organization.

You must use reliable secondary data (e.g. market reports and annual reports) and research to support decisions made and insight presented in the project. Relevant concepts, frameworks and/or models should be applied in your work. You are expected to develop a new digital initiative which responds to a strategic need that your chosen organization has and which can clearly support the organisation in its performance. Writing style must reflect clarity and and overall comprehension throughout and be in 3rd person. You may use tables and bul let points to effectively present the information. Tables must not contain more than 250 words and must not be misused to hide information/extend the word count.

Group Project - Assessment Scheme 70% and above - The evaluation and understanding of chosen organization is excellent. It demonstrates rigor and structured analysis. The overall understanding of relevant industry, drivers, consumers/customers and competitors is excellent and comprehensive. It demonstrates rigor and structured analysis. The new digital initiative has been excellently explained, it is clearly justified as a value-adding contribution to the chosen organization and a structured and realistic plan for implementation has been presented. This demonstrates overall excellent comprehension and understanding.

Overall excellent use has been made of chosen concepts, frameworks and models to undertake analysis. This demonstrates excellent understanding and ability of how to apply chosen tools to drive insight. Reliable and relevant secondary research has been undertaken to support key decisions and arguments. Throughout, the assessment is well- referenced and contains no assumptions. Presentation shows a polished, coherent structure. Thoughts and ideas are clearly expressed. Fluent academic writing style.