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Hot Rod Marketing Case
(1) What should be the main trade promotions objectives for Hot Fire Fuel Injector Cleaner? What challenges or obstacles might keep the company from reaching those objectives?
(2) Design a trade promotions program for Hot Fire Fuel Injector Cleaner.
(3) Create a trade magazine advertisement and tag line for Hot Fire that ties in with the trade promotions program.
you will research and find an example of a firm that is going through the transformational change of offshoring much of
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