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Product: Apple Watch
Create a Marketing Plan of your own, not the one Apple Company has. Imagine that Apple Watch is your product, how will you create the following: A description of your target market
Needs that cause your target market to buy including emotional and logical drivers
A description of how your marketing efforts will change with each phase in the product life cyce Your promotional strategy for your product or service, including how you may use the following: Outdoor
The effect professional selling may have on your offering
An initial budget for your plan (how much and will it be distributed)(explain well)
Explain Pricing strategy in the marketing mix and Consumers make decisions to buy when they see a price that means a fair value to them
Your plan will follow the marketing plan outline illustrated in table 2.2 of your textbook and further described in Appendix 1: Sample Marketing Plan for Sonic, a fictional product. You will submit your Marketing Plan Term Project in two parts:..
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from the start of this course you have accessed the interactive marketing plan tool and used the step-by-step guide to
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