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Question
Angel Drugstore (PHYSICAL STORE WITH ONLINE DELIVERY)
Location: Along the highway near College Campus, and 50 meters away from Mercury Drugstore.
Floor area: 50 sqm
Assortment: 5,000 SKU
Current pricing: 10% lower than Mercury Drug
1. What promotional methods are going to implement by Angel Drugstore?
2. Do you know which merchandise can be sold best by demonstrations?
3. Do you know which of the media (radio, television, newspapers, yellow pages, handbills) can most effectively reach your target group? What is the reason for the choice?
4. Can you make use of direct mail or catalogue?
5. What is the design of your retail company website with online ordering?
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