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Assignment: Promotional and Advertising Strategies Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use. Write a six to eight (6-8) page paper in which you: Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations.
Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.
Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.
Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium.
Give an example of a business objective and the related KPI. Explain why defining a KPI is important to a business e-marketing plan
1. in a newspaper release corning inc. announced it had received a favorable ruling from chinas ministry of commerce on
marketing is the same regardless of whether it is for a servicegood or e-commercebrick-and-mortar it is about research
Your promotional strategy for your product or service, including how you may use the following: Outdoor, The effect professional selling may have on your offering, An initial budget for your plan (how much and will it be distributed)(explain well)
What is the basic purpose of an ad campaign and What are some of the means of guaranteeing continuity in a campaign
For the itemsyou feel will change make any assumptions based on theincreased sales volume and how it will affect income and expenses
A regional bank has decided to open an office overseas for serving those businesses that are expanding internationally. Choose a country with a large financial center that you believe would be helpful to your customer base. How will that affect yo..
Explain Social media consumer information and discuss how you think marketing departments can utilize social media consumer information to benefit their company and their customers while also taking into account privacy concerns
"Targeting Segments and Brand Positioning Statements" Create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter
history reveal that companies with the strongest brands most proactive policies of social responsibility and deepest
Explain Paypal and The only thing even with paypal that we need to be aware of is that there could always be a breach
Explain Marketing Mix- Pricing and Compare and contrast the two pricing methods and explain why they are similar or different
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