Promotion mix do you think guerrilla marketing relies

Assignment Help Operation Management

Reference no: EM131666636

What elements of the promotion mix do you think guerrilla marketing relies on the most to be successful?

Doritos used a guerrilla marketing campaign in which product images were projected on the sides of the buildings while inviting viewers to text message their flavor preference. How do such tactics fit within an overall integrated marketing communications approach to the brand's target audience? What other IMC approaches might best complement the Doritos strategy?

According to the AIDA model, buyers pass through different decision processes on their way to making a decision. Assuming the cups in the dispenser contain a message to visit the organization's website, what are the promotional steps needed to take individuals through the AIDA model to the point where people are willing to donate money or their time to the cause promoted by Water is Life?

Reference no: EM131666636

Questions Cloud

About leasing space in the landlord power strip center : A prospective new tenant, Café WiiWii, a cyber café concept approached the landlord about leasing space in the landlord’s power strip center.

Financial position landlord is requiring security deposit : You represent 3 year old company and due to its weak financial position landlord is requiring security deposit equal to 6 months rent for lease term of 3 year

Boat emporium regarding purchasing motorboat : Esther contacted Big Bob's Boat Emporium regarding purchasing a motorboat. Did he really not breach any warranties when he sold the boat to Esther?

Explain the difference between leading and managing : Define the term leadership and explain the difference between leading and managing.

Promotion mix do you think guerrilla marketing relies : What elements of the promotion mix do you think guerrilla marketing relies on the most to be successful?

Relationship provides to upper-level executives : Explain what inducement you think that relationship provides to upper-level executives.

What were some of the measurement strategies : Think about a project in which you participated. What were some of the measurement strategies you used to determine the project's success?

Calculate total hourly waiting cost for all jets at airport : An airport has two runways. Runway 1R serves only large jets, Calculate the total hourly waiting cost for all jets at the airport.

Determine which strategy is most likely to benefit the firm : Fighting to Prosper in a Highly Competitive Market" Please respond to the following. Determine which strategy is most likely to benefit the firm.

User Account

All Pages