Promotion mix budget for the communication plan

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Reference no: EM132300400

Promotion Budget for Bud Light Beer: You need to develop a promotion mix budget for the communication plan only (not for business operations or product development) to give an approximation of cost you will spend on each promotion component of Bud Light Beer. Let us know how you obtained the total budget funds, that is available to spend on promotion activities that you would use in your promotion plan. Give the estimated expense of each activity and the percentage of the total budget. Arrange in an excel spreadsheet.

Reference no: EM132300400

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