Reference no: EM133300026
Questions
1. An ad that promotes the fun of staying at a Caribbean resort that offers great opportunities for scuba diving employs which of the following motivational theories?
A. Cognitive
B. Drive
C. Arousal
D. Instinct
2. In Pavlov's experiment, the dog food was the
A. conditioned reaction.
B. conditioned stimulus.
C. unconditioned response.
D. unconditioned stimulus.
3. The small set of brands that comes to mind when one contemplates buying a product is known as the _______ set.
A. instrumental
B. inept
C. choice
D. evoked
4. Which of the following is an example of an individual factor of perception?
A. Shape
B. Size
C. Expectations
D. Color
5. A series of brief learning sessions paced over time to increase retention is known as
A. spaced practice.
B. massed practice.
C. stimulus generalization.
D. stimulus discrimination.
6. In studies that attempt to reveal meaningful associations between personality traits and consumer product preferences, marketers should
A. merely speculate which specific traits are likely to influence purchase.
B. select a clinical multi-trait personality inventory.
C. construct a tailor-made test that measures those traits deemed likely to influence purchasing.
D. modify an existing standardized clinical personality test.
7. _______ is an individual's response to a particular stimulus in the environment and entails a feeling state, such as joy or sorrow
A. A motive
B. Mood
C. Emotion
D. Consciousness
8. _______ decision rules require consumers to evaluate brand-alternatives one at a time and eliminate all alternatives that fail to meet specific attribute requirements; thus, a brand's high standing on some attribute can't offset a poor standing on another attribute
A. Noncompensatory
B. Attribution
C. Nonprogrammed
D. Programmed
9. The _______ is the individual as an objective entity.
A. real self
B. ideal self
C. self-image
D. extended self
10. When a person comes across an ad for a product that's of no interest to him or her, and this individual displays little incentive to attend to and process the message, _______ has occurred.
A. extinction
B. retroactive interference
C. high-involvement learning
D. low-involvement learning
11. The aspect of attitudes that deals with how closely an attitude reflects a person's core values and beliefs is known a
A. consistency.
B. intensity.
C. centrality.
D. responsiveness.
12. _______ is a Gestalt principle that suggests the surroundings, circumstances, or setting in which an individual receives a stimulus can influence how this stimulus will be perceived
A. Figure and ground
B. Proximity
C. Context
D. Closure
13. The _______ is the self defined in terms of an individual's more important possessions
A. ideal self
B. real self
C. extended self
D. reference-group self
14. Research shows that consumers under conditions of time constraint are more likely to choose higher-quality, higher-priced brands over lower-quality brands. This tendency can be explained by a phenomenon known a
A. framing.
B. winnowing.
C. systematic processing.
D. heuristic processing.
15. Evelyn generally spends weekends skydiving and mountain climbing. She can be described as a/an
A. low-sensation seeker.
B. high-sensation seeker.
C. high achiever.
D. opinion leader.
16. Reggie tells his friends that he is influenced by social surroundings when he visits a particular store. By social surroundings, Reggie means the store's
A. reputation as good place to buy gifts.
B. layout and atmospherics.
C. merchandising policies.
D. courteous and helpful sales associates.
17. A/An _______ motive is aroused through appeals to reason or logic.
A. latent
B. social
C. emotional
D. rational
18. According to McGuire, the six sequential steps through which an individual passes to be effectively persuaded are
A. presentation, attention, comprehension, yielding, retention, and behavior.
B. awareness, presentation, attention, comprehension, retention, and behavior.
C. interest, attention, comprehension, yielding, retention, and behavior.
D. attention, presentation, comprehension, retention, yielding, and behavior.
19. Saul is a mature, satisfied, comfortable, and reflective individual who is well educated and seeks out information when making decisions.
He values order, knowledge, and responsibility. In terms of the eight VALS segments, Saul is a/an
A. experiencer.
B. innovator.
C. achiever.
D. thinker.
20. According to the _______ view, the left and right hemispheres of the brain process information differently.
A. hemispheric specialization
B. low-involvement learning
C. stimulus discrimination
D. high-involvement learning