Reference no: EM132458719

Competency

Explore techniques, tools, and approaches to design and produce an effective professional presentation for an appropriate business audience.

Scenario

You work in a training department at a large bank. Your marketing department regularly gives presentations based on research they produce for new product development. Your manager has attended several of these presentations and feel they fall short based on the material they are covering. The presenters don't seem to be reaching the intended audience, which are senior managers. Additionally, they contain too much marginal material with slides that overload the audience.

You and your manager agree that there are essential elements that should be considered when developing a presentation for a professional audience. One of the keys to success is understanding who your audience is. A presentation to senior management will be different than a presentation to your customers. Also, a good presentation should have an introduction, a clear statement of objectives, an overview of the topic, data to support your ideas, and a conclusion. The way data is presented can make a big difference as well.

Your manager has tasked you with creating a presentation for training purposes that will help your marketing team create professional presentations that are visually pleasing and content appropriate.