Reference no: EM132275420
1. Using a manager or a course instructor, provide an example for each of these 3 categories. Please determine which example you are using for each category.
Giving an example of figurehead, liaison or leader.
Giving an example of a monitor, disseminator or spokesperson.
Giving an example of an entrepreneur, disturbance handler, resource allocator or negotiator.
2. Qualitative studies rely on inductive logic. The researcher begins by gathering information generally using open-ended questions of participants or by recording field notes of observations. The researcher then:
analyzes data into themes or categories
looks for broad patterns
poses generalizations or theories
tests theories using statistical analysis
a, b, and c
3. Which of the following production strategies is most appropriate for a High-cost business?
a. Emphasize quality in operations even c. when the cost of doing so is high.
b. Emphasize quality in operations when the d. cost of doing so is relatively low.
c. Emphasize operation efficiencies through learning, economies of scale, and capital-labor substitution possibilities.
d. Emphasize specialized quality in operations even when costs are high.
4. In general, research linking diversity and firm performance?
a. suggest a positive relationship between the two
b. suggest a negative relationship between the two
c. is inconclusive
d. has not been done
5. Which of the following are common segmentation approaches for business-to-business marketing?
a. Geography
b. Psychology
c. Readiness to buy
d. User status