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Application: Product Strategy, Pricing, and Distribution
Marketing information is critical throughout the product life cycle. The marketing function also plays an essential role in determining pricing and distribution for products or services.
Prepare for this Application Assignment as follows:
Then write a 2- to 3-page paper that addresses the following:
a. Is the firm charging the optimal price for the product? Why? b. Assuming the elasticity remains at --4.0 what is the optimal price?
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