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Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions based on perceived benefits. Sometimes translating desired benefits to product design, features, and overall product strategy can be challenging for marketers. Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful.
Densepack company produces disk drives for mainframe computers. The following information is given for optimizing their workforce level:
Your company is considering the adoption of a rigorous form of quality management to keep projects focused on business goals. You are somewhat acquainted with a variety of approaches to quality management. Your boss has asked you to create a repor..
Could someone help me find an example of a breach of contract case or some other contract dispute? Describe the case briefly and describe the legal issue. What ethical issues are raised in this case, if any?
Computer-Aided Design is one of the techniques used by Regal Marine in the manufacturing of boats. With the aid of examples, critically discuss FIVE (5) techniques that are important to the design of Regal Marine's product
The textbook discusses the concepts of validity and reliability. Locate a research study, print it & conduct a critique on whether the study contains validity and whether it has reliability. Explain why or why not?
Assume you are interviewing for a sales job and there are only five minutes remaining. You are interested in the job and know if the company is interested, they will invite you for a visit to their local distribution center and have you work with one..
Additionally, the code of ethics for a professional service organization is a major component of what defines a profession. Human Resource Management and Project Management both have well-established professional service organizations. They are as ..
Select one major area of responsibility for WR professionals in private organisations (eg managing conflict and disputes, negotiating agreements such as collective agreements, developing WR strategies and policies, implementing WR strategies and poli..
Assume that a company determined that its best positioning strategy might be either the "salient attribute" or the "against the competition" approach. What information might the company have that would allow it to determine whether to use the "Salien..
Your boss wants you to make a presentation on your team's effectiveness report to the management team including your chief executive officer. Using the South University Online Library or the Internet, research how to create a Microsoft PowerPoint pre..
Which valuation method provides most accurate result. Explain how can you improve valuation process. Use examples to support your answers.
Emil is taking a course in conflict and negotiation. He has digested a great deal of information. As he lay falling asleep, he remembered a story his dearly departed mother had told him about when she left Czechoslavakia just before the Communist reg..
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