Product specifically for the unique needs of athletes

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Reference no: EM131030171

X-1 develops new product specifically for the unique needs of athletes in the endurance, outdoors and health club categories. From a marketing perspective, endurance, outdoor and health club athletes represent X-1’s ________.

Commercialization costs

Development costs

Mass markets

Target markets

Opportunity costs

Reference no: EM131030171

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Print advertising-digital advertising-events and tradeshows : Print advertising, digital advertising, events, tradeshows, athlete sponsorships, and social media are the tools that X-1 uses to communicate the advantages and benefits of its new products to its market and are utilized in the _______ stage of the n..

Approaches to enhancing differentiation through changes : Approaches to enhancing differentiation through changes in the value chain do NOT include:

Type of prototype consumer testing occurs : After a functional prototype is made and safety tested, X-1’s team of athlete testers uses the product and provides X-1 with feedback. This type of prototype consumer testing occurs in which stage of the new-product process?

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