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The term marketing mix refers to a unique blend of product, distribution, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market. You may have heard this described as the 4 P’s of marketing (product, place, promotion, price). Review and understand the four parts of the marketing mix on pages 27-28 of your text. Then choose an idea, good, or service with which you are familiar and describe its marketing mix and how it resulted (or did not result) in a satisfying exchange for you. Clearly explain each element.
1. Describe the product.
2. How is it distributed or placed?
3. How is it promoted?
4. How is it priced relative to competition?
What are the possible consequences if a corporation does not qualify to conduct intrastate business by first obtaining a " certificate of authority" from a state it does business in? CITED/REF.
Joe Fix plans the repair schedules each day for the Freeway Airline. Joe has 3 planes in need of repair and 5 repair personnel at his disposal. Plane 1 requires a single repairperson, while plane 3 and 2, which need 2 personnel each. Draw the network..
which of the following statement corcern sexual orienation is true/ 1.sexual orienation isprotected by the eeoc/
Phillip Witt, president of Witt Input Devices, wishes to create a portfolio of local suppliers for his new line of keyboards. Suppose that Phillip is willing to use one local supplier and up to two more located in other territories within the country..
What are some of the effective tools you may use to reduce resistance to system change and increase awareness of your ERP implementation plans? Share your experience if you have been through a computer system implementation or change before.
onsider an organization that you have worked for or that you are well acquainted with. Provide short overview. at least 5 -6 lines?
What are the specific steps managers should use to ensure that an individual has the appropriate abilities to do a given job satisfactorily?
The slow and sluggish economy in recent years has forced Hilt Engineering to evaluate its internal management practices. In 2009, following the economic crisis, the company began laying off a number of mid-level managers. Describe how and why the pro..
Why do you think employees become skeptical about incentive systems in the workplace? What incentives work for most employees?
Assume that the government wants everyone to be able to afford Lenex. It offers XZC a subsidy of $7 per unit sold if XZC sells Lenex to all 4000 potential customers. Should XZC accept this offer? (Hint: XZC is trying to maximize its profits and in..
If there were room to park only 2 boats at the top of the ramp in preparation for launching, how often would an arrival find insufficient parking space.
The weekly demand of a product is 200 units on average and the order lead time is 2 weeks. How many kanbans are needed at a single location when we set the smoothing factor to 1.2? Suppose a maximization LP problem has the following four corner point..
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