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Product market growth matrix for lego

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Reference no: EM131406131

Find a company that has clearly grown recently due to an expansion effort - state the type of expansion, in line with the Product-Market Growth Matrix, the expansion type "indicators" and the results. (1 page) Then answer questions below.

1. Draw a product market growth matrix for Lego, then post it. Be specific - what are their moves into the different quadrants of the Ansoff matrix.

Then address the following:

1. What was the risk when they were considering their strategy?

2. Why was the risk reduced? Why have they been successful? Hint - it begins with core.....

3. Are there other areas of growth potential?

Reference no: EM131406131

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