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Step 1: Select a product line that has a wide range of options and variety. Good examples include hair care products, automobiles, iPods and other MP3 players, mobile and smartphones, laptops, and the like. Ideally you want to select a product line that offers basic products, intermediate products, and luxury or "expert" products at various price points.
Step 2: Describe the current product line and make adjustments. First, make a list that describes the current product line, including specific features and price for each product. After making your list, put yourself in the role of a newly hired Chief Marketing Officer (CMO) of the company. Imagine that as a new hire one of your first tasks is to review your existing product lines. Do you think that the current pricing strategy for the product line is sound? Why or why not? What gaps or redundancies do you see in your product and pricing range? What are your ideas to fill or fix them? What might you gain or lose by adjusting your product and pricing line?
How might companies like coca cola and pepsico demonstrate their commitment to working with different countries and respecting the cultural and natural environments of those societies?
The company also indicates that depreciation expense for the year was $16,700 and that the deferred tax liability account increased $2, Prepare a schedule computing the net cash flow from operating activities that would be shown on a statement of cas..
One Sandwich Blitz location is near a public assistance housing complex, which is populated by a large segment of displaced natural disaster survivors, many of whom are of various ethnic groups. Based on your reading on Corporate Social Responsibilit..
John Hammonds recently purchased a used Fjord Mastodon sedan from Square Deal Pre-Owned Auto Sales, Inc. During contract negotiations, John did not ask any questions related to the fuel efficiency of the car, and Square Deal’s sales representative, W..
The introduction of new technologies has significantly affected the social lives of many. These changes, which reflect how people use technology to interact, provide an example of trends
The new chief executive officer (CEO) of your company is a strong believer in the four functions of management theory. In preparation for a management meeting, he has asked you to write a report that he can use to explain the theory to his managem..
Sally’s Widget Company manufactures widgets which are made from cotton cloth. Give an example of how this company could engage in each strategy listed below:
Calculate the process capability statistics for the outside diameters of the bottles made on the injection molding machine at te Moby Molding Co. (from prob. 8-36). Use 0.12 as the upper tolerance limit and -0.10 as the lower tolerance limit for this..
Entrepreneurial firm, PS2, has been presented with two opportunities to significantly expand their business in China. Paul Antle, President and CEO of PS2, has come to you asking for your advice regarding these opportunities.
Differences in performance are often caused by system, which means organization ends up rewarding circumstances. It's same thing as rewarding weatherman for a pleasant day." Do you agree or disagree with this statement.
A new president of Big State University has made student satisfaction with the enrollment and registration process one of her highest priorities. Students must see an advisor, sign up for classes, obtain a parking permit, pay tuition and fees, and bu..
Discuss the “the customer is always right” attitude. As a customer, do you believe that you are always right and that companies should cater to what you want to have? As an employee, what do you do when you believe the customer is right, but the comp..
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