Product life stage cycles

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Reference no: EM131040316

Products, like people, are viewed as having a life cycle. Product life stage cycles include (a) Introduction, (b) Growth, (c) Maturity, and (d) Decline.

What Life stage would you say the following items reside?

Canon digital cameras

Hand-held manual can openers

HP tablet computers

What marketing strategies would you suggest to these companies?

Some have said that a brand is a promise. What does that mean and why is having a strong brand an advantage to a company and to the consumer?

Reference no: EM131040316

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