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Product liability and advertising

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A recent case of persuasive advertising that was a violation of an expressed warranty was a case involving Dr. Pepper, the makers of Snapple. Dr. Pepper promoted the Canada Dry brand of their ginger ale as actually containing ginger, which after some research was found that there was no "detectable" amount of ginger in the drink. Since ginger is promoted as a health benefit, sales skyrocketed for Canada Dry as consumers thought the drink was actually healthier than their other sugary sodas, which in all reality was not. Dr. Pepper now faces multiple false advertising lawsuits regarding the "real ginger" content

 

 

Reference no: EM132574526

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