Product development is to increase-create revenue generation

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1. The purpose of new product development is to increase or create revenue generation. Therefore, businesses must understand why customers buy a product and continue to buy certain products. This can be completed through concept generation. Discuss concept generation problem-solving techniques and product attributes. Incorporate gap analysis in this review. Include an example to apply these theories.

2. When considering the following question from case study 10 "Is pricing below one's cost with a view to putting competitors out of business ethical provided that one does not intend, if successful, to raise prices to the level of 'gouging' possible given a resulting monopoly?" which prima facie duties apply?

Reference no: EM132177075

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