Product and the overall organization

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Please answer the following questions below. Each response must be at least 150-200 words and must include a reference. NO PLAGARISM & ORIGINAL RESPONSE ONLY

1. How do customer relationships fit into a vision for a given product and the overall organization? How does an organization use this relationship to meet customer satisfaction through branding and advertising?

2. Should chain stores imitate the packaging of leading brands? (Store brands will frequently have the look of a well-known brand). Why or why not?

3. Social media is often considered for business-to-consumer (BTC) marketing. Does social media marketing work in the BTB marketplace? Why, or why not? How might you use social media marketing in the Marketplace Live simulation to build relationships with business buyers? Provide at least two specific examples and defend your choices

Reference no: EM131442284

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