Procedure for determining which of its prototype toy

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Question 1) Fisher-Price has asked you to develop a research procedure for determining which of its prototype toys is most appealing for 4- and 5-year-olds. Suggest a methodology for making this determination.

Question 2) Read Case 6.1 Proctor and Gamble Uses Its Online Community to Help Develop Scents for a New Product Line in your textbook and answer the following questions:

part 1. Do you think P&G used the right research method to answer the research question? What about mall interviews or IDIs?

part 2. How does a company recruit the "right" respondents for its online and social media communities?

part 3. Researchers talk about getting a "richer understanding" from online communities. What does this really mean?

part 4. How might a firm like Estee Lauder use this information? Should they also make a online community? Have they done so already?

Reference no: EM133377443

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