Problems of introducing an inconsistent brand extension.

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Reference no: EM131731510

1. Discuss the potential problems of introducing an inconsistent brand extension.

2. Explain the concept of ‘co-branding’ and discuss the factors that should be taken into account when considering whether to choose this strategy to grow a brand.

3. Choose both Interbrand valuation method & Young and Rubicam’s brand asset valuator and discuss the criteria used by your chosen method to evaluate brands. (Apple or google)

Reference no: EM131731510

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