Reference no: EM132226298

A centuries-old brewing company, the last one remaining in the city center of a medieval city, is encountering increasing congestion from the growing city around its city brewing facility. The brewery’s truck fleet has also been clogging up the city’s narrow, cobblestone streets when unloading materials into the brewery and loading beer destined for bottling.

Matters have been getting worse since 2010 when the brewery moved its bottling facility out of town. The new bottling facility is in an industrial area that does not have the congestion of the city center. The mileage between the downtown city brewing facility to the bottling facility is slightly over two (2) miles.

Hundreds of truck trips a year are required to move the beer in containers from the brewery to the bottling facility. These trips take a considerable amount of time due to traffic and pedestrian congestion on the route through the city to the bottling facility. It can take between 30 to 60 minutes for transportation each way between the two facilities due to the congestion.

Complicating things further is the large increase in brewery exports last year of about 200,000 liters of its most popular beers to the U.S., double prior-year figures.

The city, which last year attracted 6.6 million tourists, has long been looking for solutions to reduce traffic in its historic center — a Unesco World Heritage site known for its canals and medieval architecture.

The Mayor of the city encouraged the brewery to come up with a plan to enhance its supply chain transportation to benefit both the brewery and the city. Since you are the Director of Supply Chain for the brewery, the owners have asked you to research cost-effective transportation alternatives to address current problems.

Your deliverable to the brewery owners is a list of potential alternatives to address current transportation problems involving the brewery and bottling facility.