Problems associated with measuring consumer satisfaction

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Reference no: EM131759105

Please completely answer the following questions. Assignment should be no less than one page.

1. Distinguish between durable and nondurable goods. Provide an example of each. How do you think the postconsumption processes may very based on this distinction?

2. Explain the way confirmatory bias may work in postpurchase processes.

3. What at the problems associated with measuring consumer satisfaction?

Reference no: EM131759105

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