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Health Care Marketing
You will meet with the CEO of Bright Road to discuss her concerns about the relevancy of their online resources. You will work with the marketing director of Bright Road to learn about their current online resources and utilization information. Then, you will review Bright Road Health Care System's website and Facebook page. Website evaluation elements include appearance, content, usability, functionality, and search engine optimization. Facebook evaluation elements include cover photo, profile picture, page title, likes, people talking about this, about and engagement. Using this information, you will then make recommendations to the CEO about how to improve online presence.
You are to e-mail Amit with suggestions for improvements to Bright Road's Facebook page and website.
Now that you have reviewed Bright Road's Facebook page and website, e-mail a short proposal to Amit Patel (350-500 words). Your proposal should include the objectives for this project and the target audience, including:
How do managers supplement the NPV analysis of a project to gain a better understanding of a project? Define the term economic value added (EVA).
An in-depth analysis of whether the market is efficient.
Memofax, Corporation produces memory enhancment kits for fax equipments. Sales have been very erratic with some months showing a profit and some months showing a loss.
Its depreciation and amortization expense was equal to $1,500,000. The company's tax rate is 36 percent. What is the amount of interest expense for the Corporation?
Distinguish data from information and describe the characteristics used to evaluate the quality of data.
select an existing business that has recently been part of a merger andor acquisition. you may also use your own
1.paul adams owns a health club in downtown los angeles. he charges his customers an annual fee of 950 and has an
Project K costs $45,000, its expected cash inflows are $11,000 per year for 8 years, and its WACC is 8%. What is the project's discounted payback? Round your answer to two decimal places.
Compare and contrast the potential benefits of the domestic securities market to those investing in the foreign securities markets.
Discuss the Net Present Value (NPV) decision rule. Describe how is the NPV rule is related to a cost-benefit analysis, and how is it related to the Valuation Principle.
The Earned Income Tax Credit is a very effective program, so much so that some people are urging its expansion instead of raising the minimum wage. Discuss the pros and cons of expanding the ETIC. Ignore the minimum wage in your answer.
If a company has a capital structure of 20% debt 80% equity. The D/E ratio of .25. The risk free rate of 6%. The market risk premium is 5%. Tax rate is 40%. Assume 0 growth and EBIT of $5,000,000. What is the free cash flow? What is the optimal ca..
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