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1. Market researchers carried out an analysis of the emotions that arise in cus- tomers who buy or do not buy a product at an unintended purchase opportunity and how these emotions later affect the subjects' responses to advertisements by the makers of the product they bought or declined to buy. The results were analyzed using a mixed design and blocking, and the reported results were as follows.14
Main effects: F (1, 233) = 26.04
Interactions: F (1, 233) = 14.05
Interpret these ?ndings.
2. The following table reports salaries, in thousands of dollars per year, for executives in three job types and three locations. Conduct a two-way ANOVA on these data.
Job
Location
East
Type I
54, 61, 59,
Type II
48, 50, 49,
Type III
71, 76, 65,
56, 70, 62,
60, 54, 52,
70, 68, 62,
63, 57, 68
49, 55, 53
73, 60, 79
Central
52, 50, 58,
44, 49, 54,
61, 64, 69,
59, 62, 57,
53, 51, 60,
58, 57, 63,
58, 64, 61
55, 47, 50
65, 63, 50
West
63, 67, 68,
65, 58, 62,
82, 75, 79,
72, 68, 75,
70, 57, 61,
77, 80, 69,
62, 65, 70
68, 65, 73
84, 83, 76
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