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Problem regarding the free-programming

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You are the Chief Marketing Officer for a national company that is called "SPENT-FLIX." Spent-Flix has a large market share of the Internet entertainment area. Consumers of Spent-Flix pay a monthly fee of $9.99 to receive its products. It provides movies, television shows, and original programming -and it delivers it via the Internet on various delivery platforms. Over the past 2 years, several other newly launched Internet entertainment companies have sprung up at the same monthly fee, creating more competition and reducing Spent-Flix's market share of the industry. The new competition has even started giving away free music as part of its attraction. In addition, network television has beefed up its "free-programming" with no monthly fee. Spent-Flix is experiencing a downturn in the market share and needs a "fix."

Answer in a few paragraphs what you would do to solve this dilemma on a broad scale. Using what you learned about target marketing, promotion, public relations and advertising, cite the problems and specifics you would do to react and infuse your "troubled" employer, Spent-Flix.

Reference no: EM131035422

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