User Account

All Pages

Problem regarding the annual replacement market

Assignment Help Marketing Management
Reference no: EM131403038

Texas Electronics is a firm that competes in the track switching signal device marketplace. In the international railroad industry, there are about 80,000 TSSD installations. The market is primarily a replacement market, rather than a growth  market. About 10% of TSSDs are replaced annually. The industry has recently switched from mechanical to electronic TSSDs. These units sell for an average of $10,000. Texas Electronics currently holds a 17% share of this annual replacement market.

Additionally, you have the following data:

Sales of 4 largest firms in industry

(excluding Texas Electronics :)

SNCF (a French firm)   $17,600,000

TCCD (a Turkish firm)  $14,450,000

Deutsche Bahn (A German firm)  $ 5,175,000

Shinkansen (a Japanese firm)  $ 4,325,000

Calculate:

Texas Electronics' Sales

Relative market share 

The 4 firm industry concentration

Based on your findings, what are 2 key implications for Texas Electronics

Reference no: EM131403038

Questions Cloud

How are regional tensions there paralleled in the operations : How are current regional tensions there paralleled in the operations or performance in the various regional security organizations we have studied?
Calculate the target return price : Calculate the target return price to earn 20% markup on skateboards: How much would the manufacturer have to charge using the following information:
Give an example of two variables in your field of study : Examples of correlated variables. Give an example of two variables in your field of study that are- positively correlated- negatively correlated.
What is the cause of inflation in the long run : Why might the vacancy rate rise without a commensurate reduction in the unemployment Rate
Problem regarding the annual replacement market : About 10% of TSSDs are replaced annually. The industry has recently switched from mechanical to electronic TSSDs. These units sell for an average of $10,000. Texas Electronics currently holds a 17% share of this annual replacement market.
What are two possible causes of the productivity slowdown : Explain why a macroeconomic model should be built from microeconomic principles.
Would you expect the correlation to be positive or negative : Crime rate and population. Research by law enforcement agencies has shown that the crime rate is correlated with the U.S. population. Would you expect the correlation to be positive or negative? Explain.
Describe the four basic values : List and describe the four basic values that have strongly influenced American attitudes and lifestyles.
Why can macroeconomic models be useful : Should a macroeconomic model be an exact description of the world? Explain why or why not.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd