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Problem recognition and information searches

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Reference no: EM131608609

Part 1

"Problem Recognition and Information Searches" Please respond to the following:

  • According to the textbook, some consumers mentally evaluate products without purchasing them. Analyze three characteristics of consumers who delay in making decisions for major purchases. Propose three marketing strategies that could be employed to motivate consumers to purchase.
  • Discuss the different types of product placement, and determine which products are more used in these types of communication

Part 2

Product placement is a very effective way of marketing. I agree visual product placement is probably the most used however I think usage just might be a little more effective. And when a product is used it is often spoken and seen. I know I'm probably going to date myself with this....lol....Like Laverne from the TV show Laverne and Shirley. She always drink Pepsi and milk (As disgusting as it sounded) it was never just pop or any other drink it was always Pepsi. So Pepsi's sales increased drastically due to this product placement. It was seen, spoken and used.

Reference no: EM131608609

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