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1. What kinds of controls might allow marketers to use Web tracking but also protect individual privacy?
2. Do you think your Web browsing should be known to marketers? Should online shopping be allowed to be a private activity?
3. What are the Privacy Foundation guidelines for Web beacons?
4. What is the Children's Online Privacy Protection Act (COPPA) and how does it protect the privacy of children?
5. Why is online marketing to children a controversial practice? How do companies verify the age of online users?
6. Should companies be allowed to target marketing efforts to children under the age of 13?
The loan obtained from the bank is a 3-year simple interest loan, with interest paid at the end of the year. The firm's tax rate is 40%. Annual maintenance costs associated with ownership are estimated at $240,000, but this cost would be borne by ..
Illustrate what keys or tips can raise suspicion about the validity of arguments, presented verbally and in writing? Cite specific examples.
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The processor useful life is expected to be 5 years and its salvage value at that point is estimated to be $25,000. Estimated revenues and expenses before tax for each year are shown in the table below.
Critique how well the organization adapts to change
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You are an investor in small businesses as well as you have three business plans on your desk. Select one of the potential business owners listed. Describe why you think that would be the best bet for an investment.
At a student cafe', there are equal numbers of two types of customers with the following values. The cafe owner cannot distinguish between the two types of students because many students without early class arrive early anyway (i.e she cannot pric..
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