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Marketing PlanIn application of the concepts learned in this course, you will research an EXISTING publicly traded company compiling a comprehensive marketing plan for this company throughout the course. Note that this is NOT a hypothetical entrepreneurial venture but instead an existing publicly traded company, of your choice. Utilizing the Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit I you will provide a Company Overview and a PEST Analysis. Company OverviewThis section will provide the reader with a general understanding of the company and product/service offered by the company creating the value proposition for the customer. You might include general information about the company and industry and product/service. Additional general information might include the size of company, location, NAISC code, mission/vision/objectives, or any other general information about the company. PEST AnalysisThe purpose of this section of the marketing plan is to describe how changes in the business environment will affect the company. This will be achieved by the use of the PEST Analysis, which attempts to review how changes in the political/legal environment will affect your company, how changes in the economic environment will affect the company, how changes in the socio-cultural environment will affect your company, and finally, how changes (advancements) in technology will affect your company. Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Company Overview and PEST Analysis). To determine the company you would like to research you may want to do a general search for "existing publicly traded company" or "publicly traded company list". If you have questions about what a publicly traded company is or if the company you have chosen will work for this assignment please reach out to your professor. If you need assistance with utilizing the Online Library, please reach out to the Online Library and a Librarian will assist you.
Provide an instance of operational components of planning and How might the operations manager have improved the situation
ASSESS the Situation and Make a Preliminary Decision
Select two well-known retailers (e.g., Wal-Mart, Costco), and analyze and compare their successful sales techniques related to customer identification, sales contact methods, and limited choices
The newly appointed U.S. National Sales Manager for a U.K.
A regional bank has decided to open an office overseas for serving those businesses that are expanding internationally. Choose a country with a large financial center that you believe would be helpful to your customer base. How will that affect yo..
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Straight extension of the product means
strengths weaknesses opportunities and threats swot are critical components of a marketing plan. for this assignment
1. determine how five guys philosophy sets it apart from other fast-food chains.2. analyze the original values for the
how would you apply the four prsquos to a service? choose a service you use. what is the service? what is the name of
1.explain the of three types of marketing information. 2.the international marketing research process is more complex
Discuss Survey on New Product and conduct a survey on our new product A micro chip for humans that would be a debit card in the palm of your hand
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