Principles of blue ocean strategy

Assignment Help Strategic Management

Reference no: EM133321131 , Length: word count:4000

Assessment Brief:

Using the principles of ‘Blue Ocean Strategy' this assessment requires you to develop a blue ocean strategy any of the business for a new company in one of the following sector.
• Cruise Shipping
• Cyber Security
• Water Supply
• Passenger Taxi
• Media Streaming
• Hotels
• Food Service
• Petrol Station
• Air travels
• Cruise Shipping
• Theatre

Note: This is the order of the assignment.

1. Cover Page
2. Table of Content
3. Executive Summary
4. Introduction: An overview of the country context, main players, customer profile and market size of chosen industry (300 Words)
5. Current key factors of the business: These factors then will be converted to four-action analysis (500 Words)
6. Four action analysis: Elimination, Reduction, Raising, and Creation (1500 words)
7. Business Canvas Model (including all nine aspects and explanations for the selected new business) for the chosen new business (1000 Words)
8. Commercial Viability of the business: Focus, Divergence, Compelling (500 Words)
9. Conclusion (200 words)

Based on the following "business canvas model" assignment can be written with the nine aspects.

Attachment:- Strategic Management.rar

Reference no: EM133321131

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