Principal features of outback steakhouse''s strategy

Assignment Help Operation Management
Reference no: EM13789127

Outback Steakhouse - "Going International"

1. What are the principal features of Outback Steakhouse's strategy in the US? Why has the strategy been so successful?

2. What are the key elements of the international expansion strategy being proposed by Hugh Connerty?

3. Assess the proposed strategy in relation to

(a) Should Outback Steakhouse expand internationally, or would it be better to expand through starting new restaurant chains within the US?

(b) Does the strategy outlined by Connerty make sense?

4. If Outback is to expand internationally, advise Chris Sullivan on

(a) The optimal rate of international expansion.

(b) The best mode of entry into foreign markets (e.g. direct management, JV (Joint Venture), franchise).

(c) Which country(ies) to enter first.

(d) Whether Connerty is the right person to head the International Division.

Additional Questions:

5. Do a SWOT Analysis of Outback Steakhouse. What does it suggest?

6. What are the 5-Forces by Porter?

7. What are the key success factors in the casual dining portion of the restaurant industry? Build-up a strategy on the Key Success Factors.

8. What are the primary elements of Outback's strategy in the United States? What resources/capabilities have been critical to Outback's success?

Possible further Questions (can be found as part of previous questions):

9. What are the standout business and economic characteristic of the restaurant industry?
10. Assess the alignment between Outback's proposed international strategy and these key resources and capabilities developed in the United States.
11. If Outback does expand internationally, what would you recommend as far as which countries to pursue first, the best mode of entry into these countries, and the pace of international expansion? If you recommend that Outback not expand internationally, how might Outback further develop its business opportunities in the U.S.
12. What major issues and conditions is the restaurant industry facing in the US?
13. What recommendations would you make to Outback Steakhouse to keep increasing sales and profit margins in his stores?

1. What are the principal features of Outback Steakhouse's strategy in the US?

Outback Steakhouse's strategy in the US - Principle Features:

Strategy of Outback Steakhouse: Differentiation

Astute positioning within the intensely competitive US restaurant business through differentiation strategy.

Principle Features:

1- Differentiation Strategy (central of chain's differentiation: High quality of food and service, relaxed ambience and comfortable experience)
2- Limiting service to dinner (Outback serves only dinner)
3- Customer satisfaction
4- Outback Location and Australien Theme
5- Management and ownership structure, Benefits for employees
6- Human Resources - Selection of managers and employees
7- Long term relationship with suppliers and employees
8- Constant drive for innovation and improvement
9- Diversification: Entry into other market or restaurant concepts besides the traditional Steakhouse Market- JV with Carrabba's Italien Grill

Reference no: EM13789127

Previous Q& A

  Online institution of higher education

Would it be possible to properly implement HPWS in an online institution of higher education? If your answer is yes, how would you implement HPWS as an HR team leader?

  Bonds with a face value-present value of the principal

On January 1, 2010, Ellison Co. issued 8-year bonds with a face value of $1,000,000 and a stated interest rate of 6%, payable semi annually on June 30 and December 31. The bonds were sold to yield 8%. Table values are as follows:

  Describe the differences between chain stores and franchises

Describe the differences between chain stores and franchises. Briefly explain the difference between the active voice and the passive voice. Include an example of each one.

  Controls for granting credit to new customers

Ken Smith, the partner in charge of the audit of Houghton Enterprises, identified the following significant deficiencies during the audit of the December 31, 2007, financial statements: Controls for granting credit to new customers were not adequate...

  Define criminal definition of stalking for your jurisdiction

Create a topic paper (2-3 pages) in APA format discussing the following: Importance of recognizing the signs of stalking and Criminal definition of stalking for your jurisdiction (cite a relevant stalking statute)

  Graves uses the perpetual inventory system

The following are selected transactions of Graves Company. Graves prepares financial statements quarterly. Graves uses the perpetual inventory system. Prepare journal entries for the listed transactions and events. (Round answers to 0 decimal places,..

  How would you define operations management

How would you define Operations Management? How do you define Competitiveness and Strategy? How does Productivity impact the entire organization? Explain how Forecasting is integral to every organization.

  Determining budget authority proposed for the agency

determining the budget authority and outlays proposed for the agency; and determining the actual outlays and budget authority for the agency in that year.

  Concerned about with respect to individual entries

The Audit Committee of a small manufacturing company that sells its products globally has directed internal audit to perform specific annual reviews to monitor manual journal entries, with a particular focus on potential management override activitie..

  Programmatic discipline or professional

You will present to your peers as assigned by your instructor, using the discipline-related topic determined by your previous outline.


Write a Review


Similar Q& A

  Illustrate what is probability which the project complete

If you will save $1,000 for each day which the earliest completion time is reduced, which action, if any, would you choose. Illustrate what is the probability which the project will take more than 30 days to complete.

  What are the optimal production quantities

The Heat Corporation produces three types of rugs, which it sells to large carpet stores. The production of each rug requires two machine operations, weaving and binding, followed by assembly, which includes inspection and packaging.

  How much revenue does the store make per day

Assume the demand for the movie will stay the same for a sufficiently long time. It costs $50 to purchase a copy of this movie. Suppose this video store plans to buy a new copy and then there will be total 10 copies of this movie. What will be the..

  Organization has decided to evaluate how two different

n organization has decided to evaluate how two different computer programs are being accepted by the market and how they are used for businesses

  What would you conclude and what disciplinary action

If you were the district's EEOC officer, what would you conclude? What disciplinary action, if any, would you taken?

  Storage and handling costs for the paper

A large law firm uses an average of 25 boxes of copier paper a day. The firm operates 250 days a year. Storage and handling costs for the paper are $20 a year per box

  Describe how to control the process to ensure

Continue the analysis of Apple Inc. through a Six Sigma review of processes and how these processes deliver customer satisfaction.

  Consider the forecasts described below compute mad and mfe

1 consider the forecasts shown below. calculate mad and mfe using the data for months january through june. does the

  Cosmetics sells door-to-door cosmetics

AVALON Cosmetics sells door-to-door cosmetics much like Mary Kay. Women work as independent contractors for commissions and bonuses. Total company revenues have fallen 5% for each of the past two years! Customers report that they are highly sa..

  Describe information that may help alliance reduce costs

Alliance Supermarkets has been using a point-of-sale (POS) system for some time to track its inventory. The system uses a laser scanner to read the universal product code (UPC) on each item at the checkout container.

  Describe the organisational culture

Describe the organisational culture or leadership style within Walmart

  Write a linear program that minimizes cost

M&D wants to sell the remaining pounds of the catalytic agent at a price of $100. How much money will be generated from the sell?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd