Primary threat to be new competitors entering the market

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You have just completed a S.W.O.T. (strengths, weaknesses, opportunities, and threats) analysis for the modular housing company where you are employed as marketing manager. Your firm, which is one of the smaller firms in the industry, constructs single family modular houses at its Eastern Pennsylvania facility and ships them to buyer-specified locations throughout the East Coast for on-site assembly. Your S.W.O.T reveals your most important strength to be strong employee skills and morale, your primary weakness to be "unknown firm", your largest opportunity to be growing markets in several nearby states, and your primary threat to be new competitors entering the market. How will you use these results to create a marketing strategy?

Reference no: EM131228526

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