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Think of this discussion as if you are a Social Media (SM) Consultant. Your friend Oprah has decided to open an upscale Chocolate Shop in Winter Park, Florida, called the "Sunshine Chocolatier"

What ideas would you share with her (please be specific) on how social media can serve as her primary marketing tool. Be very specific in your advice and data. Oprah isn't looking for a template.

Reference no: EM131320726

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