Reference no: EM132199785

1. The CRM process includes:

a. data analysis and accounting.

b. encryption and data capture.

c. data capture and strategic decision-making.

d. accounting and encryption.

e. financial statement analysis.

2. When implementing a CRM project it is important to consider the following:

a. political concerns

b. cultural concerns

c. technological concerns

d. ethical concerns

e. all of the above

3. There are many steps within a CRM process. Which of the following is a step in the CRM process?

a. data capture

b. data analysis

c. strategic decision making

d. implementation

e. all of the above

4. Primary data includes:

a. surveys.

b. click-stream analysis.

c. online news sources.

d. Statistics Canada data.

e. click-through counts.

5. Permission marketing is:

a. when a user gives permission to a company to advertise on his or her homepage.

b. when users are able to opt-in to receive email and advertisements.

c. when companies report to the Government to gain permission to advertise.

d. when users install SPAM filters.

e. none of the above