Reference no: EM132270639
1. The position of a company with regard to pricing, promotion, advertising, product design and distribution is referred to as ___________.
a. planning c. marketing strategy
b. organizing d. restructuring
2. The percentage rate of a firm’s customers who leave every year to buy from competitors is called the customer __________ rate.
a. punishment c. transfer
b. defection d. reflection
3. The activities necessary to get inputs and components to a production facility, through the production process and through a distribution system to the end-user is referred to as ______________.
a. resource efficiency c. cycle planning e. materials management
b. viability cycle d. mass customization
4. ____________ are where unit costs increases are associated with a large scale of output.
a. Economies of scale c. Transactional cycles e. Negative cycles
b. Functional variations d. Diseconomies of scale
5. Cost savings that come from doing production are referred to as __________.
a. economies of scale c. legitimate costs e. learning effects
b. functional variations d. diseconomies of scale
6. The ____________ concept depicts the systematic lowering of the cost structure, and consequent unit cost reductions that occur over the life of a product, each time its accumulated output doubles.
a. experience curve c. legitimate costs e. total quality
b. economies of scale d. diseconomies of scale
7. Cost advantages gained from __________ effects are not sustained forever, and can be made obsolete by new technologies.
a. acquired c. experience e. variable
b. task d. maintenance
8. Increasing product reliability to perform consistently as designed and rarely break down is the primary goal of ___________ management.
a. acquired c. experience e. total quality
b. task d. maintenance