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Imagine you are the marketing manager for a U.S. manufacturer of paper products (including paper plates, paper towels, napkins, toilet paper, and tissues). Your company is considering entering the Argentinean market. Consider the following:Should the pricing decisions in Argentina be delegated to the local managers? Why or why not?Should the advertising message that has been effective in the U.S. be used in Argentina? Why or why not?What are some of the considerations that might be taken into account regarding product attributes?
What are the reasons for the lack of coordination that sometimes exists between advertising executives and field sales managers?
Illustrate what is the theoretical number of workstations. Suppose that Demand rose from 750 to 1,000 units per day. Illustrate what would you do? Show any amount or calculations.
A manufacturer makes two products, windows and doors. Each must be processed through two work areas. Work are #1 has 48 hours of available production time.
Hypothetically, your MNE is the largest foreign investor in Estonia, where ethnic Russian citizens are being discriminated against by law
Discuss the ethical violations concerning CVS Pharmacy banning tabacco products in their stores. Does this make sense from a "market system" perspective.
What is the minimum number of workstations needed if the output rate (in part a) is to be sought?
Mark Achin sells 3,600 electric motors each year. The cost of these is $200 each, and demand is constant throughout the year. The cost of placing an order is $40, while the holding cost is $20 per unit per year.
Describe several structural decisions that a low-cost manufacturer of computers would have to make. Describe infrastructural decisions that such a company would make
Allen Young has always been proud of his personal investment strategies and has done very well over the past several years. He invests primarily in the stock market.
Explain how would the supplier's reputation affect your plan. Would you require the supplier to test the lot before shipping? Illustrate what types of tests would you require.
explain in great detail the laws about unintentional material misrepresentation and it effects a new merchant lacking
At a recent seminar on managing the human resource function, you overheard two people speaking about the value of personal selling, sales promotion, and relationship marketing strategies.
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