Pricing decisions are different from domestic marketing

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1. Why would you use the secondary information? Describe the sources and limitations of these data? ( International Marketing )

2. Why global pricing decisions are different from domestic marketing? Why some companies would use ‘variable-pricing’ in their global marketing effort? ( International/Global Marketing Question)

3. What is a ‘total-product ( three major components)? Describe its relevance for global marketing effort. ( International/Global Marketing Question)

Reference no: EM131767459

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